After I posted our 60 (Still Working) Twitter Tools to Manage Social Media post last month, I was asked a few times “Which ones do you actually use and how do you use them to improve your social media experience?” I know last time I gave a brief why for each of the Twitter tools but didn’t go into depth. Today we’re going to go in-depth on a few tools and talk about how I use them regularly to improve my Twitter experience. I use these Twitter tools most everyday or at least “regularly.” (Please note: some of the links are affiliate links, some are not. I am going to give my unbiased review of ALL the tools regardless.)
I’ve left the ORIGINAL number on the tools so you can find them on the 60 Twitter Tools post easily.
#23 – Hootsuite
Ok, so first need to find a program to manage your “overall” Twitter account. This program should let you easily schedule tweets, it should monitor your posting calendar, analytics from the links people click, allow you to quickly add new followers/friends and if possible, allow a social media “team” to manage a brand’s page. This helps as your company grows and you have more people on board helping monitor the social conversation.
Hootsuite not only does all of the above, it’s free for basic accounts. It also monitors Facebook and other social networks so instead of just a Twitter tool, Hootsuite is a “social media” tool. We have looked at a few other social network monitors but always end up back at Hootsuite. The closest competitor for me is SocialMotus – a new site I didn’t know about until after my Tools post. They commented and I checked them out. I’m still deciding which to use going forward but I do like their tracking and follower management better than Hootsuite. If they had a Hootlet type app or integrated with BufferApp, I’d be there in a second.
To make me forget SocialMotus and Buffer, Hootsuite needs to add better “auto scheduling” like Buffer (or maybe integrate with Tweriod). They should also look at having better conversation management and listening. Social Motus kicks butt in that area. If you are “learning” about your customers on Twitter, SocialMotus may be a better fit for you.
#4 – FollowerWonk
Admittedly, I use a LOT of follower adding sites. I love Tweepi (which we’ll discuss in a later blog post) and I love a lot of the Twitter directory styled sites like Twellow. However, nothing comes close to the power of Wonk. FollowerWonk can give you something I haven’t found elsehwhere: the ability to compare two users and see who follows both, none, etc. You can add your own in there, as well. Say, for instance, that I wanted to know who follows SEOMoz, Search Engine Land but not HighonSEO, I could simply plug that into FollowerWonk and it spits out a list of those users. I can then start those conversations, add those users and generally try to “get” them to follow us.
You can also analyze ALL of your own followers. I have about 24,000 so I am limited by some tools that only do the “first 1000″ or “random 5000″ … I need something big. Wonk doesn’t seem to have a limit. You can sort your followers by account age, # of followers, # of tweets, etc. This helps sort out those who aren’t posting, aren’t worth following, etc. You can easily see if they follow you as well if you’re on a comparison. It’s a beautiful tool for finding people to follow. Want to know more? Rand Fishkin did a great Whiteboard Friday on using Followerwonk back in September. Check that out.
Tweepi is the only other “adding” Twitter tool I really like as well. I use Tweepi as account management – adding, removing, finding people who don’t follow or who do that I should be. You can see their bios, all normal data, etc. Tweepi will be the subject of a HighonSEO post in a couple weeks so I’ll leave our further discussion of it until then. For those of you who don’t have access to FollowerWonk, try out Twiangulate.
#7 ManageFlitter and #19 WhoUnfollowedMe?
FollowerWonk is great for adding new users but not as great for unfollowing them. So I need a tool (or two) to help me find out who to remove.
Let’s deal with WhoUnfollowedMe first because it’s simpler. You sign in. From now on, everyone who unfollows you is recorded. Later, you sign back in and see that list. You can easily unfollow those who quit you since you last checked. A lot of people ask why I unfollow everyone who unfollows me. Note: I do not unfollow people who simply never follow me. I only unfollow if someone has followed me and then purposely removed me. It’s simple: someone decided I wasn’t worth their time. I’m going to assume they’re right and we have nothing to offer each other. I also will never be a pawn in someone’s “follow, get followed, unfollow, look at me I’m a superstar” game. If you unfollow me, I unfollow you. It’s simple. One of my favorite simple Twitter tools.
ManageFlitter is different. Sometimes I follow the “wrong” people or accounts get sold, traded, lost, etc. I want to keep up on those things. ManageFlitter tells me if I accidentally followed someone who mostly posts in another language, who has never uploaded a profile photo (more than likely a spammer), and who has a high ratio of follows to following. If you follow 1500 and only 200 follow you back, that’s an issue. I want to examine those accounts and see if they’re worth following. ManageFlitter also helps me find spam. I do use TheTwitCleaner to find most of the spam but I login to ManageFlitter regularly to check my account.
#53 – TweetChat
Most of what I use Twitter for is social learning. I like to read the social media, marketing, SEO and digital marketing links my follows post. You’ll see I follow a VERY large number of people (almost 16k as of today.) I have been sorting out the best of the social curators and conversation makers. I love to learn from the links and conversations they post. I will eventually get down to under 10k following but for now, this works for me. Anytime I glance at my stream throughout the day, I have some great content to check out.
TweetChat is an extension of that. Twitter chats are weekly chats that happen at a set time around a certain hashtag. One of my favorites is #linkedchat You can chat about LinkedIn with experts. On Twitter, it’s difficult to follow a specific hashtag in real time. Search is slow and by the time you see the new posts, the conversation has moved on. TweetChat keeps up and sets you up in a “chat style” room so you can easily interact only with those participating on #linkedchat or your choice of topics. I have a calendar now that I’ve put in Melbourne time (AEST) so I know when every chat is. Right now it’s 1 pm on Wednesday in Melbourne. That means I just missed #LinkedinChat but at 3pm I could catch #agilechat.
Want a list of the social media chats I follow? Download my Twitter Chats for digital marketing.
Best of the rest
Ok, so now you can manage your social media stream, including your Twitter. You can add and remove followers, find users with similar interests, and you can chat with them about topics you find interesting. What now? That’s a lot of what you want to use Twitter for, to be honest. But a few of the other Twitter tools I regularly use include:
8 – MirrorMe – this is the best niche follower finder. Simply enter your own info and start clicking the keywords. You’ll find tons of users who like the same stuff as you. You’ll know it’s accurate because it should peg what you talk about fairly well. Then you know it’s what the others talk about as well. Fantastic niche tool.
12 – Topsy – Topsy almost deserves it’s own heading. I use it for two *very* special but powerful things. 1) You can see who has retweeted your domain even if they didn’t include your @name So for instance, visit this Topsy search. http://topsy.com/www.highonseo.com/2012/12/60-working-twitter-tools/
Notice this one:
What’s cool about this? He didn’t use my @highonseo … and the link is hidden in a t.co … and yet, I STILL found this mention. That’s SUPER impressive. More impressive? It tells me which users are “influential.”
So Topsy is VERY valuable. Hopefully you can see the implications of a) tracking stuff you can’t see in “Replies” and b) finding influential users who are interacting with your content.
Finally, I didn’t put this one in my “Twitter Tools” but should have.
RebelMouse - RebelMouse gives you a Pinterest-style stream of your social media, including Twitter. Ours is here: http://www.highonseo.com/social-media/ You can promote this stream, use it to remember what you’ve already posted, make it your homepage for a personal website, whatever. It creates an instant, fantastic and beautiful way to view your social stream. Definitely a must-have for most businesses.
Matt owns High on SEO, a Melbourne digital marketing agency. He writes on SEO, SEM, PPC, adwords, social media, web UX, photography, conversion optimization and anything digital marketing. He lives in Melbourne with his wife, an Excel genius.